BMW Ireland has announced the return of its BMW Future Entrepreneur Competition for 2026, a nationwide initiative designed to support and spotlight Ireland’s most promising businesses.
BMW Ireland has announced the return of its BMW Future Entrepreneur Competition for 2026, a nationwide initiative designed to support and spotlight Ireland’s most promising businesses.
The programme invites applications from small Irish businesses across all sectors, with a particular focus on innovation, sustainability and forward-thinking ideas that have the potential to scale.
The competition is delivered in partnership with Enterprise Ireland and will culminate in a networking lunch on Thursday, 4th June at Cliff at Lyons, Co. Kildare, where finalists will come together with BMW representatives, industry leaders and competition partners.
Following the success of its inaugural year, which saw Irish brands Urban Aran and BiaSol recognised for their innovation, sustainability and creativity, the competition returns with an enhanced programme aimed at championing the next generation of Irish entrepreneurs.
For 2026, BMW Ireland is partnering with Entrepreneur and Skingredients Founder and CEO, Jennifer Rock, who joins the initiative as the entrepreneur voice on the judging panel. Known for her expertise in skincare, education and brand building, Jennifer brings valuable real-world insight and a strong commitment to supporting emerging Irish businesses.
Two winning businesses will receive the use of a fully electric branded BMW, personalised mentoring, and a brand development package featuring professional photoshoot, media content, a feature in Irish Country Magazine, and promotion across BMW Ireland’s social media channels.
Helen Westby, Managing Director of BMW Ireland, said, “We are delighted to launch the 2026 BMW Future Entrepreneur Competition. This initiative reflects our ongoing commitment to supporting entrepreneurship and fostering future-focused ideas that can drive meaningful change.”
“At Enterprise Ireland, we are delighted to support the BMW Future Entrepreneur Competition for the second-year running.” said, Michael O’Dea, Senior Client Advisor, Start-up Unit at Enterprise Ireland. “Multinational Companies like BMW have been incredibly supportive of Irish startups over a number of years, and events like this provide huge value for the wider ecosystem. By fostering collaboration between global brands and indigenous talent, we can continue to champion the innovation and sustainability that drive the future of Irish enterprise.”
Jennifer Rock added, “I’m absolutely thrilled to be involved in this year’s BMW Future Entrepreneur Competition. To have the opportunity to guide and mentor fellow business owners is something I feel strongly about. Building a business comes with so many challenges, and initiatives like this are so important in giving entrepreneurs visibility, guidance and confidence to take the next step.”
This initiative reinforces BMW Ireland’s commitment to innovation, sustainability and supporting the future of Irish enterprise.
Applications for the BMW Future Entrepreneur Competition 2026 are now open until midnight on 10th May 2026. To enter, please fill out the form below — terms and conditions are also included.
TERMS AND CONDITIONS 2026
Please read these terms and conditions carefully prior to participating in this competition. By submitting an entry, you are agreeing to be bound by these terms and conditions.
The Promoter reserves the right to refuse entry or refuse to award the prize to anyone in breach of these terms and conditions.1. The Promoter
The Promoter of this competition is BMW Automotive (Ireland) Limited of Swift Square, Santry Demesne, Dublin 9, D09 R802, Ireland.
2. The Prize
2.1 The prize includes:
- The use of a branded BMW iX1 or iX2 for a three-month period in 2026 subject to availability or substitution if model car is not available.
- A 1:1 mentoring session with Jennifer Rock, a one-hour session in person or online decided by both parties.
- A 1:1 mentoring session with Helen Westby, a one-hour session in person or online decided by both parties.
- A photocall at the final event on the 4 June 2026.
- A professional photo and video shoot with their branded vehicle.
- Featured promotion on BMW Ireland’s social media channels.
- A one-page interview feature in Irish Country Magazine.
2.2 The prize is subject to availability. The prize is non-exchangeable and non-transferable, and no cash alternative is offered.
The Promoter reserves the right to substitute the prize with a prize of equal or greater value.3. Eligibility
3.1 The competition is open to residents of the Republic of Ireland, persons aged 23 years or over, hold a valid driving license for 2 years or more,
with no driving convictions. Strong digital presence and sustainability focus. Agree to sign BMW’s vehicle indemnity form for insurance.3.2 You must be the founder or co-founder of a start-up business (under ten years old) and a resident in the Republic of Ireland.
Employees of the Promoter or its associated companies, their families, agents or any third party directly associated with administration of the competition are not eligible.
There is a limit of one entry per household. Entries on behalf of another person will not be accepted.3.3 You must be available to attend a networking lunch event that will be held for shortlisted applicants on 4 June 2026.
3.4 Registered limited legal business entity.
Preferred (but not required):
3.5 Your company has audited company accounts, which verifies the financial health and compliance of the recipient company.
It is not expected to submit accounts, just confirm that they are independently audited.To qualify to enter:
3.6 In entering the competition, you confirm that you are eligible to do so and eligible to claim the prize.
The Promoter may require you to provide proof that you are eligible to enter the competition.3.7 The Promoter reserves the right at its sole discretion to disqualify you if you tamper with the entry process or the operation of the competition;
act in violation of these terms and conditions or your conduct is contrary to the spirit or intention of the competition.4. Entry to the Competition
The competition will run from 31st March 2026 to 12pm Midnight on 10th May 2026 inclusive.
Applicants must submit the following;
4.1 A two-minute elevator pitch-style video, introducing themselves and explaining how working with BMW would elevate and support their business.
4.2 Tell us a little about yourself. Why did you decide to become an entrepreneur? (100 words)
4.3 What is your business strategy and purpose? (100 words)
4.4 How does the business align with the following BMW values (300 words)
- Innovation
- Sustainability
- Excellence
4.5 Why do you want to drive a fully electric BMW? (100 words)
4.6 All entries must be submitted through the online form, including a WeTransfer link of your video submission, by no later than 12pm Midnight on the Closing Date.
All entries received after 12pm Midnight on the Closing Date are automatically disqualified. For any queries regarding entry, please email
EventsIreland@BMW.ie.4.7 The prize draw is free to enter, and no purchase is necessary.
4.8 The winners will be chosen by a panel of judges including representatives of BMW Group Ireland, Enterprise Ireland and Jennifer Rock and will be announced on the 4th June 2026.
5. Judging Panel & Criteria
Submissions will be reviewed by a panel of industry and brand experts, including a representative of Enterprise Ireland, BMW Group Ireland and Jennifer Rock, Guest judge and Entrepreneur.
5.1 Entrants will be judged on the following criteria.
Each submission will be scored and measured by the panel across the following 10 criteria, using a 1–10 scale for each, adding to 100%;
- Video submission – Their passion for BMW
- Why they decided to become an entrepreneur
- What is their business strategy and purpose
- How does the business align with Innovation
- How does the business align with Sustainability
- How does the business align with Excellence
- Why do they want to drive the fully electric BMW iX2
- Content Creation on Instagram
- Content Creation on LinkedIn
- Brand presence online e.g. Website.
5.2 The highest-scoring applicants will be selected as the winners and announced at the BMW Future Entrepreneurs networking lunch on 4th June 2026.
6. Conditions of Entry
The Promoter does not accept:
6.1 Responsibility for entries that are lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any postal failure,
equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind.6.2 Proof of posting or transmission as proof of receipt of entry to the competition.
6.3 The Promoter reserves the right to hold void, suspend, cancel, or amend the competition where it becomes necessary to do so.
6.4 The Promoter reserves the right to correct any typographical, printing, computer programming or operating errors at any time.
6.5 These terms and conditions shall be governed by Irish law, and the parties submit to the non-exclusive jurisdiction of the Irish Courts.
6.6 Responsibility if the Competition is not capable of running as planned for any reason including, but not limited to, infection by computer virus, bugs, tampering,
unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity
or proper conduct of the Competition.7. Winners and Publicity
7.1 The decision of the Promoter is final, and no correspondence or discussion will be entered into.
7.2 The Promoter will contact the winners personally as soon as practicable after the Announcement Date, using the telephone number or email address provided with the entry.
7.3 The Promoter will make all reasonable efforts to contact the winners. If the winners cannot be contacted or are not available or have not claimed their prize within 5 days
of the Announcement Date, the Promoter reserves the right to offer the prize to the next eligible entrant selected from the correct entries that were received before the Closing Date.7.4 The Promoter must either publish or make available details of the name and county of residence of prize-winners. To comply with this obligation the Promoter will send the name
and county of the prize winners to anyone who emails eventsireland@bmw.ie within one month after the Closing Date of the competition.8. Limitation of Liability
8.1 To the extent permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to you or any third party, or accept any liability
for, any loss, damage, personal injury or death occurring as a result of entry into the competition or taking up the prize. Your statutory rights are not affected.9. Data Protection
9.1 The Promoter will only process your personal information as set out in its privacy notice at
https://www.BMW.ie/privacy.10. General
10.1 The Promoter reserves the right to hold void, suspend, cancel, or amend the competition where it becomes necessary to do so.
10.2 The Promoter reserves the right to correct any typographical, printing, computer programming or operating errors at any time.
10.3 These terms and conditions shall be governed by Irish law, and the parties submit to the non-exclusive jurisdiction of the Irish Courts.
