Thanks for visiting BMW at the Dubai Duty Free Irish Open.

The Dubai Duty Free Irish Open is one of the most prestigious and sought-after Golf tournaments on the European Tour. BMW Ireland are proud sponsors of this tournament and is already looking forward to being Official Car of the tournament for 2022.

Stay tuned to this page for updates on about the tournament and BMW’s plans.



The 14th hole (par 3 / 195 yards) had 4 Series Convertible displayed as the prize for a hole in 1!

BMW 4 Series Convertible at the Irish Open

BMW 420i Convertible highlights:

  • From OTR† price from €61,565 launched in March 2021
  • This model exterior is Sanremo Green with Black with Blue Stitching Vernessa Leather
  • Four-cylinder in-line petrol engine, eight-speed Steptronic transmission.
  • Acceleration 0 – 100 km/h: 8.2 seconds, top speed: 236 km/h


The new BMW 4 Series Convertible comes to life with amazing details. The open-air experience is taken to the next level thanks to electric seats in Vernasca leather, 3-zone air conditioning and a new enhanced digital cockpit. Amazing levels of connectivity give the new 4 Series Convertible an extra edge. Digital enhancements ensure premium experiences, as seen with the new touchscreen 10.25” Central Information Display. What’s more, a suite of new services, including Connected Music, and driver assistance systems, such as the new Reverse Camera, deliver a seamless journey. For next-level driver intelligence and enjoyment, the optional Technology pack, with Head-up Display and Harman Kardon Loudspeaker system, is a perfect choice.

The newly developed sunroof opens and closes in just 18 seconds and can be operated while travelling up to 50km/h. Thanks to an enhanced design concept, it also offers smooth uninterrupted roofline that adds to its sleek appearance. The new BMW 4 Series Convertible starts from €61,565 on the road.


Image of the BMW 2 Series GC
Image of a 2 Series Gran Coupe at the Irish Open


The new BMW 2 Series Gran Coupé is the embodiment of a new generation of elegant and sporty compact BMW Coupés, sometimes even provocative but always with an exclusive appeal. The distinctive BMW kidney grille, LED headlights and rear lights, frameless doors, powerful shoulders and the sporty rear which is also reflected in the interior. With illuminated interior trim finishers and optional sport seats, the driver-oriented cockpit creates an ambience that is exclusive and dynamic in equal measures. Starting from €39,020 on the road, the BMW 2 Series Gran Coupé comes with excellent finance rates with BMW Finance from 2.9% APR.


BMW 1 SERIES 128ti


The iconic BMW ti badge has returned in the form of the new BMW 128ti and in doing so, emulates its legendary status as BMW’s hottest hatch. Featuring unique ti elements, M exterior and interior detailing, such as the M Sport seats with exclusive upholstery, the new BMW 1 Series 128ti is unmistakable. Under the compact proportions sits a BMW TwinPower Turbo 4-cylinder petrol engine, which is enhanced by bespoke and specifically-tuned equipment. And it delivers as promised, going from zero to 100 km/h in just 6.1 seconds, while offering 265hp and 400Nm of torque. The new BMW 1 Series 128ti starts from €49,935 on the road pricing.


BMW M3 at the Irish Open


With a new frameless kidney grille, contoured bonnet and a wide selection of exclusive BMW M paint finishes, every inch of the new BMW M3 Competition screams confidence. This boldness is given a razor sharp edge thanks to some amazing standard design features, including the carbon-fibre-reinforced plastic (CFRP) roof, distinguished high-gloss black runner boards beneath the doors and the choice of colour with brake calipers – Red, Blue and Black.

At its heart is the new and perfectly tailored 3.0 litre straight-six cylinder M TwinPower Turbo engine, which comes with two turbochargers, and the eight-speed M Steptronic transmission with Drivelogic as standard. Boasting M-specific all-wheel drive, which enhances traction, handling stability and agility, it powers from 0 to 100km/h in just 3.9 seconds and comes with 510hp of torque. BMW’s iconic M3 Competition Saloon starts with an on the road price of €127,184.


Image of a BMW X5 at the Irish Open 2021


The boss is there and is putting everyone in their place: the new BMW X5 comes with a purely electric range of up to 80km and is equipped with new technologies for more safety and maximum driving dynamics. The new BMW X5 always impresses with its powerful presence and comes with BMW’s all-wheel drive system xDrive. The BMW X5 xDrive45e has a high-voltage battery that is quite simple to charge via a domestic socket, with the BMW Wallbox or on the move at public charging stations. You can also benefit from a wide range of innovative digital services and driver assistance systems – for best connectivity and maximum safety and comfort. The new BMW X5 xDrive 45e starts with an on the road price of €81,505.



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I would like to receive personalised communications based on my preferences and use of products and services from BMW Group companies and authorised suppliers of BMW products and services via E-mail, Mail, Phone, SMS (Messenger Services) and In-car (if supported).
At any time you can amend or withdraw your consent.


BMW Group Ireland Terms & Conditions – June 2021


The Promoter is: BMW Automotive (Ireland) Limited. Registered Office: Swift Square, Santry Demesne, Dublin 9, D09 R802, Ireland.


How to enter this prize draw:


1. The prize draw is open to residents of Ireland. All entrants to the prize draw must be aged 18 years.

2. The prize includes tickets to the Irish Open on Saturday 03.07.2021 for two guests (winner & their chosen guest). Chauffeur driven to the Irish Open, collected and returned from/to Dublin. They will have the opportunity for a player meet & greet when they are at the tournament (Player remains at BMW’s discretion & player availability- player may be substituted at any time without prior notice).

3. Competition will be on BMW Ireland’s Instagram account, @BMWIreland.

4. Entries are made by tagging the person you would like to bring with you on the day in the comments section under the post.

5. Competition is open from 15.06.2021 until 22.06.2021 inclusive.

6. All entries received after this time on the Closing Date are automatically disqualified.

7. Proof of submission is not proof of receipt. No responsibility can be accepted for entries incomplete, delayed, damaged, wrongly delivered or not received for whatever reason.

8. By submitting an entry, you are agreeing to be bound by these terms and conditions.




9. Employees and agents of BMW Group and its associated companies, their immediate families or anyone professionally connected with this prize draw are excluded from entry. Only one entry per person, per household.

10. In entering this prize draw, you confirm you are eligible to do so. The Promoter may require you to provide evidence of your eligibility.

11. The Promoter will not accept entries that are completed by third parties, are in bulk, illegible, have been reconstructed, forged or are incomplete.

12. The Promoter reserves all rights to disqualify you if your conduct is contrary to the spirit of intention of the prize draw.

13. Entries cannot be returned.




14. The prize includes tickets to the Irish Open on Saturday 03.07.2021 for two guests (winner & their chosen guest). Chauffeur driven to the Irish Open, collected and returned from/to Dublin. They will have the opportunity for a player meet & greet when they are present at the tournament. Player remains at BMW’s Discretion & player availability- player may be substituted at any time without prior notice.

15. Competition will be on BMW Ireland’s Instagram account, @BMWIreland.

BMW Group Ireland Terms & Conditions – June 2021

16. Entries are made by tagging the person you would like to bring with you on the day.

17. There will be one winner selected at random by the Promoter from all correct entries on 23.06.2021.

18. The prize may be withdrawn from the winner outlined above and a new winner drawn if the prize is not accepted within 7 days of notification.

19. No purchase necessary.

20. The Promoter’s decision in respect of all matters to do with the prize draw will be final and no correspondence will be entered into.

21. The Promoter reserves the right to substitute the prize for one of equal or greater value should circumstances make this necessary.

22. Unless stated otherwise in these terms and conditions the prize excludes transfers, meals and drinks, accommodation, excursions, attractions, fuel, gratuities, telephone calls, taxes, further personal expenses and anything not expressly included in the prize.

23. No cash alternative to the prize will be offered and the prize is not transferable.


Limitation of Liability:


24. The Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Entrant’s statutory rights are not affected.


Data Protection and publicity:


25. If you are the winner of this prize drawn you agree that the Promoter may use your name, image and town or county of residence to announce the winner and for any other reasonable and related promotional purposes.

26. By entering this prize draw, any personal information provided by you with your prize draw entry may be held and used only by the Promoter or its agents and suppliers to administer this prize draw.

Full details of our privacy policy can be found at

If you object to any or all of your surname, image, town or county and winning entry being published or made available, please contact the Promoter.


General: BMW Group Ireland Terms & Conditions – June 2021


27. If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in this prize draw.

28. The Promoter reserves the right to hold void, suspend, cancel, or amend this prize draw where it becomes necessary to do so.

29. The promoters are excluded from liability for any loss, damage or injury which might occur to the winner arising from his or her acceptance of the prize.

30. The winner may be required to participate in unpaid promotional related publicity undertaken by the promoter or its associated companies.

31. The promoters reserve the right to amend these terms and conditions.

32. These terms and conditions shall be governed by the laws of Ireland and subject to the jurisdiction of the Irish Courts.

33. Details of the competition winner will be published on BMW Ireland’s Instagram Page.

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