The world’s best female golfers went head-to-head on the iconic O’Meara course at Carton House for the 2024 KPMG Women’s Irish Open. The Tournament saw a record number of over 37,000 spectators pass through the gates and enjoyed following the array of talent out on the course and entertainment in the championship village.

Annabel Dimmock, who’s mother hails from Co. Cork, came back from injury to win her first Ladies European Tour title since 2019 after beating Pauline Roussin-Bouchard in a dramatic play-off.

BMW Friend of the Brand, Leona Maguire Leona had her best round on Sunday, playing in front of 9,000 spectators. She tied 15th with Georgia Hall as they team up ahead of the Solheim Cup later this month.

Key Aspects of Picker Pals

One of the key aspects of Picker Pals is its ability to make litter-picking a fun and engaging activity. Children take the lead in organising these adventures in their local areas, involving their families and friends in the process. BMW and the dealer network in Ireland have taken an active role in this project, serving as a sponsor and working closely with Picker Pals. In addition, BMW has provided the ‘Pickermobile’, a fully electric BMW iX3 for the school visits which has travelled a total distance of 20,616 km, visiting 64 schools since 2022. Emblazoned on the sides of this special car are the lovable Picker Pals characters who have been instrumental in encouraging children to actively contribute to keeping their local environment clean and tidy.

Impact and Achievements

With the support of BMW, there are now 106 BMW-sponsored classrooms across the country, with a total of 2,372 children participating in the programme. When considering the adults and siblings who also join in, the number of participants in litter-picking adventures reaches nearly 6,000. Over the past two years, BMW Ireland and the dealer network have collected an impressive 16,563kg of litter.

Electrifying Display

As Official Car Partner to this year’s tournament, the latest electric and plug-in hybrid models we on display including the stunning BMW iX2, iX1, i4 and i5 Touring.  You can find out more about the models https://www.bmw.ie/en/home.html.

Picker Pals

Meanwhile visitors to the championship village enjoyed BMW’s activation with Picker Pals, a schools litter picking programme. Huge numbers partook in a colour dash game to win their school a place on the Picker Pals 2024 – 2025 program.

The supporters, volunteers, fans and everyone involved contributed to making the KPMG Women’s Irish Open a great success.

We can’t wait for next year!