With a passion for technology and constant innovation, BMW proudly pushes the boundaries of what’s possible. This dedication helps unlock exciting new realities and deliver memorable experiences in each and every journey. Discover more about Technology from BMW and how this pioneering spirit is inspiring the future of luxury driving.

MODERN COMFORTS.

Whether it’s with glorious sunlight or a star-filled night sky, the panoramic glass sunroof redefines luxury. As an optional extra in the latest BMW X3, X5, X6, iX, X5M, X6M and X7, it is the height of extravagance and comes as standard in the BMW i7 – if it’s next-level grandeur you’re after.

From the comfort of optional Executive Lounge Seats* handcrafted in sumptuous BMW Veganza upholstery, BMW has included optional extras such as the Bowers & Wilkins Diamond surround sound system, an elegant LED light display, intuitive BMW Touch Command controls and the BMW theatre screen with the stunning 31.3-inch 8K BMW Theatre Screen.

TAKE CENTRE STAGE.

Tiny details are what make moments special. This is why BMW is passionate about going beyond pure functionality to inspire greatness in each and every trip. This is clearly evident with the Iconic Glow Kidney Grille (optionally available with the latest BMW X5, X6, 8 Series), which is elevated even further by Crystal Headlights with Swarovski elements exclusively on the BMW i7. This sense of occasion is accentuated even further by the Welcome Light Carpet and interior mood lighting that automatically activate when opening the door.

AWARD-WINNING TECH. 

With so much technology at your fingertips, it’s no surprise that the BMW i7 recently won the Best Technology award at the What Car? Car of the Year Awards 2023. Watch the official video now and discover what made it stand out from other models.

SMOOTH OPERATOR.

BMW Parking Assistant Pro makes life easier. Powered by AI, it intelligently detects available parking spots nearby and then guides you into the perfect park. It also comes with Reversing Assistant Professional, which can navigate up to 200m while driving backwards for greater confidence. Other features include the new Manoeuvring Assistant, which can remember up to ten commonly used routes and also parks your car while you’re not even sitting in it. Using the Remote Control function and the My BMW App on your smartphone, you can now park your car like a remote control car.

ALL ABOUT YOU.

BMW makes driving a personal experience through My Modes. Originally designed to tailor the driver settings, such as steering wheel position, using either the Personal mode, Sport mode or Efficient mode; the fully-electric BMW i7 now offers new modes including Theatre Mode, Relax Mode, Expressive Mode and Digital Art Mode.

These new modes provide a more immersive driving experience. You can enjoy setting engine sounds such as BMW Iconic Sounds by Hans Zimmer, artistic user interfaces on the Curved Display, ambient lighting, climate control, seat settings, favourite radio stations, recent destination in the navigation system and much more.