BMW Circular Lab
Circular Economy is our mission – and it means experiment, action and collaboration. The RE:BMW CIRCULAR LAB invites you to take the journey with us to shape the future, because it’s about the joy of common discovering of new perspectives: Challenges become invitations, borders will be opportunities, imagination becomes possibility. Change needs new beginnings.
Welcome to the RE:BMW CIRCULAR LAB.
CREATING WITH CIRCULARITY IN MINDExplore more
EXTENDING THE VALUE OF OUR PRODUCTS AS MUCH AS WE CANExplore more
DOING MORE WITH LESSExplore more
KEEPING RESOURCES IN THE LOOP AS LONG AS WE CANExplore more
DESIGN YOUR CIRCULAR HERO
Circular Heroes designed by Milan-based Architect and Designer Patricia Urquiola. The Circular Heroes enable users to playfully familiarize themselves with the principles of Circular Design in a joyful, artful and meaningful way. Circular Design is an essential direction for the BMW Group Design Strategy: it is about rethinking everything we do. It is about circularity throughout the whole process and far beyond: new materials, new technologies, new processes and in general, new ideas.