Discover the team behind BMW's first ever visual identity for the new BMW iX's Intelligent Personal Assistant.
As a responsible company, the health and safety of our customers, partners and staff is of paramount importance to us, our operational procedures are fully compliant with the current guidelines for level 5 restrictions.
During the colder winter months, proper maintenance and care is essential to ensure you keep getting the most from your BMW. Wet or snowy weather conditions require even more caution and attention while driving, and maybe even a little extra comfort too.
Style and strength. Leadership and luxury. Passion and performance. Two powerful icons come together to create a compelling limited-edition vehicle: the BMW M4 Competition x KITH.
Spreading enthusiasm for health and exercise to potentially advance the wellbeing of others.
The BMW Group now already offers the world’s widest selection of premium automobiles with an electrified drive system – digital solutions for increasing the proportion of electric driving offered by plug-in hybrid models – BMW 7 Series, BMW 5 Series and the BMW X1 also available in future with purely electric drive.
BMW i is ready to expand its range with the launch of the first-ever BMW iX3. Representing BMW’s first all-electric Sports Activity Vehicle.
Run and Ride for Pieta is Triathlon Ireland's nationwide duathlon campaign, supported by BMW Ireland (Triathlon Ireland’s Title sponsor) and designed to kick-off the outdoor summer season. Off The Ball are also getting involved by partaking in the challenge.
While you wait and plan your next adventures, BMW Group has a musical test for you to put your BMW through.
The finish line is insight. The new BMW 4 Series Coupé has entered into the final phase of testing. The initial pre-production development has been carried out at race tracks and other test facilities around the world, and now concludes on the country roads and motorways surrounding the BMW Group’s Research and Innovation Centre in Munich for final touches.
DRIVING SUPPORT AND SOLIDARITY ACROSS THE BMW IRELAND NETWORK.
Maintaining your BMW during the Coronavirus isolation period.
By creating a perfect blend of modern, elegantly sporty design with spaciousness and functionality the BMW Concept i4 provides a whole new take on dynamic excellence.
To make the Summer 2020 launch of the new BMW 330e Touring even more enticing, BMW has decided to complete the four-model line-up, which includes the already launched BMW 330e Saloon, by offering BMW’s intelligent all-wheel drive system, xDrive, on 3 Series Plug-in Hybrid models for the first time.
IS YOUR CAR WINTER READY? Give your BMW the attention it deserves.
With over 500,000 electrified vehicles already sold globally, it’s no surprise to see that BMW is increasing its range of Plug-in Hybrid Electric Vehicles (PHEVs). And with the launch of the BMW X1 xDrive25e, plus many more to follow, drivers now have more choice than ever before.
At the Consumer Electronics Show 2020 the BMW Group presented its visionary approaches to creating the mobility experience of the future.
"BMW 3 Series – Our top choice for 2020 reminds us why driving is fun"... Irish Times.
BMW is transferring the brand's characteristic core features to the age of electric mobility – the BMW i4. BMW Group's first purely electrically powered model for the premium mid-range.
From 1 January 2020, Kevin Davidson will take on the role of Managing Director BMW Group Ireland.
To drive or not to drive? This is the real question facing the next-generation of BMW drivers.
One of the features that makes driving the BMW 1 Series so revolutionary begins with “Hey BMW”.
Driving is evolving – with automated vehicles like the Vision iNEXT marking the beginning of a new era. BMW started research on the vision of autonomous driving back in 2000, taking to the race track in 2006 and arriving on the motorway shortly after in 2011.
Crowds at the Los Angeles Auto Show 2019 were given the opportunity to get up close and personal to an amazing selection of recently announced BMWs.
At the International Motor Show (IAA) in Frankfurt, Oliver Zipse, Chairman of the Board of Management of BMW AG announced some ambitious targets, saying “By the end of 2021, we aim to have a total of one million electrified vehicles on the roads.”
It was 1975; the world was watching Jaws on the big screen, wearing platforms to the disco and, more importantly, being introduced to the first ever BMW 3 Series. It’s now over 30 years later and BMW is producing the seventh generation of this iconic driving machine.