One of the features that makes driving the BMW 1 Series so revolutionary begins with “Hey BMW”.

From self-driving pods in Minority Report to the DeLorean in Back to the Future, imagining the car of tomorrow is nothing new. However, thanks to the BMW 1 Series and its Intelligent Personal Assistant, BMW has gone one step further and actually delivered one.

One of the features that makes driving the BMW 1 Series so revolutionary begins with “Hey BMW”. This simple voice activation is the gateway to both BMW’s Intelligent Personal Assistant, which comes as part of BMW Live Cockpit Professional, and a new era in driving.

Image of the BMW 1 Series

The way in which the Intelligent Personal Assistant enhances the driving experience is a two-part process. Firstly, it learns everything it can about your unique behaviours and habits while driving, like your preferred temperature and radio station setting. The second, and perhaps the more impressive part, is that it then starts to apply these learnings according to the time of day. For example, if you happen to turn on the seat heating at a certain time every day, the Intelligent Personal Assistant will remember this and start to do it for you.

This one-to-one dialogue between driver and vehicle elevates the drive to a more personal experience. So the more time you spend behind the wheel, the more connected and in-sync your BMW becomes.

Image of the BMW 1 Series


The benefits of the Intelligent Personal Assistant are extensive. In partnership with ConnectedDrive and BMW Navigation, it can provide the driver with expert guidance on all car systems and functionality, while also helping out with challenging traffic conditions and local knowledge like parking spaces. What’s more, if integrated with Microsoft Office 365 and Skype for Business, the BMW 1 Series can become a mobile office – allowing access to conference calls and emails.

One of the more intriguing and possibly life saving benefits is the vitality programme. Simply saying “Hey BMW, I feel tired” triggers a vitality programme that adjusts the mood lighting, music and temperature, amongst other things, in order to make the driver feel more awake and alert.

Image of the BMW 1 Series


Another way in which the BMW 1 Series is changing the world of mobility is through its powerful levels of connectivity; more specifically, what you can now do from outside the car.

Under the new Operating System 7.0, drivers can now access car functionality and skills from either their home digital ecosystem, such as Alexa, or via their smartphone. And thanks to BMW’s Open Mobility Cloud, the capabilities are growing, with new skills constantly being added or upgraded. To make things even easier, updates can now also be completed in-car or via smartphone using Remote Software Upgrade.

Image of the BMW 1 Series


The amazing potential of the BMW 1 Series isn’t limited to the Intelligent Personal Assistant. There is a raft of innovative features that work alongside it to transform the everyday driving experience, like the Reversing Assistant.

This clever feature remembers the exact route that you drove, be it into a parking spot or not. Once activated and in reverse, the Reversing Assistant automatically guides you out, controlling the steering while you maintain the speed. Other innovative features include Park Assist, which can parallel or bay park, a Digital Key for unlocking and starting the car from your smartphone, and upgrades like Gesture Controls and Head-up Display.

For a closer look at the BMW 1 Series, visit the showroom at the link below.


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