From 1 January 2020, Kevin Davidson will take on the role of Managing Director BMW Group Ireland.

Kevin brings many years of experience in the automotive industry to the job, having latterly led Retailer Development at BMW Group UK. In this role Davidson pioneered many programmes to enhance the customer experience including; The BMW Genius Programme, Voice of the Customer and BMW Retail Online.

Having been with the company since 1991, Davidson has held a number of senior management positions including in: Financial Services; Used Car Sales; and as Aftersales Director in BMW Group Canada. While in North America, he took the Aftersales business to the number one position in the market and also created a combined Customer Interaction Centre with BMW Financial Services.

Davidson succeeds Paulo Alves, who lead the company’s Ireland business for five years. Alves will return to the UK and assume the position of Director of BMW Motorrad UK and Ireland.

Graeme Grieve, CEO of BMW Group UK said; “With Kevin in this role we have a dedicated leader who really understands the customer and their needs. He is well positioned to lead the electric and digital transformation of our business in Ireland. I’d like to thank Paulo for his commitment to and charismatic leadership of the Dublin team – and wish him the best of luck as he takes up his new role in the UK.”

Kevin is a Scottish native, has a degree in Economic Policy and an MBA from the University of Surrey.